The Russian food industry has generated new growth. The Russian food market is still very receptive and promising for manufacturers of food processing equipment. The most efficient and easy gateway to this market is the Agroprodmash international exhibition.
The Russian exhibition for food processing equipment, technology and ingredients, Agroprodmash, has been steadily growing for almost 25 years. At first, in the 1990s and early 2000s, the demand for state-of-the-art equipment was dictated by an urgent need to upgrade food processing enterprises across all former Soviet republics. Today, the aims of the Russian food industry are no less ambitious. The main goal is to produce highly competitive foodstuffs and beverages, and enter new export markets.
According to Minister of Agriculture and Food of the Moscow Region Andrey Razin, not less than 38 billion rubles will be invested in the region’s agriculture industry in the coming year. The money will be used to build, rebuild and revamp more than 65 enterprises including greenhouses, retail distribution centres and dairy farming enterprises.
It is important that it is a Russia-wide trend: Russian president Vladimir Putin has set an objective before the Russian government to reach 250 billion USD of non-resource export a year by 2024. It is expected that by this time the agriculture industry of the Moscow region will have over 1.7 billion of export which is about 1% of the total agriculture volume of this country.
It is obvious that the aims are high. To reach them, the industry needs not only enormous resources but also state-of-the-art high quality machinery and equipment. Experts have already recognized this trend.
“Agroprodmash is Russia’s leading trade show in this field. As Germany has gained a great experience in this sector and in production of processing equipment, the Russian market seems very interesting for us. I think all companies participate in the show to meet well-informed customers attending certain stands and to generate business leads which will later develop into good deals. We should maintain contacts established at the trade show to successfully develop the food industry in Russia,” said representative of the German Agricultural Society Reinhard Rossberg.
Pier Paolo Celeste, Director of Moscow branch of ICE (Italian Institute for Foreign Trade), Head of ICE branches in Russia, Armenia and Belarus also shared his views, “Agroprodmash is a very important trade show for us. We participated in it many years ago and now Italian companies come back with great pleasure. Russia becomes more and more industrialized and developed country. We would like to be around it at this time.”
Agroprodmash is the perfect indicator of the Russian food and food processing industry. Since the very beginning, one of the key and substantial sectors of the show has been the salon of equipment for meat, poultry, fish and seafood processing.
In 2018 it featured equipment of 156 manufacturers. The most significant growth was seen in sectors of equipment and ingredients for cheese and dairy production, confectionery and bakery. Quality control and occupational safety also generate a lot of interest among professional visitors. For the most part, the success of Agroprodmash is built on its perfect format. Here one can find equipment and technology for all steps of food and beverage production from raw material processing, production and packaging to storage (cooling and freezing equipment) and logistics.
Agroprodmash is organised by Expocentre with support from the Russian Ministry of Industry and Trade, the Russian Ministry of Agriculture, and under auspices of the Russian Chamber of Commerce and Industry.
The show bears approved event logos of the Global Association of the Exhibition Industry (UFI) and the Russian Union of Exhibitions and
According to the Russian National Exhibition Rating, approved by the Russian Chamber of Commerce and Industry and the Russian Union of Exhibitions and Fairs, Agroprodmash was recognised as the best Russian exhibition in all nominations in the category Food Industry: Equipment and Ingredients. In 2018 Agroprodmash brought together 870 companies from 37 countries of Europe, Asia and America and 24533 visitors.
The exhibition space exceeded 61,000 sq m. Visitors to the trade show were professionals from over 1,000 cities and towns from all federal districts of Russia and 76 countries.
According to the participant survey, 92% of exhibitors were satisfied with the quality of sales leads and results from exhibiting, and 88% of exhibitors confirmed their intention to participate in Agroprodmash next year.
The visitors’ top goals were to find new partners and suppliers, sign contracts, monitor the market and maintain relationship with longstanding partners. According to 2018 results, 96% of the visitors were satisfied with the trade show, and 67% said they visited Agroprodmash exclusively.
The 24th edition of the Agroprodmash International Exhibition for Equipment, Technologies, Raw Materials and Ingredients for the Food Processing Industry will run on 7–11 October 2019 at Expocentre Fairgrounds, Moscow.
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