Innovation at the heart of Gulfood 2018

World’s largest food event channels thousands of new product launches in line with consumer demand.

Following a record 2017 edition that welcomed in excess of 97,000 visitors across 1 Million square feet of exhibition space, Gulfood – the world’s largest annual food event is placing innovation at the heart of its 23rd edition taking place on 18 – 22 February 2018.

As the global F&B community gear up for this principal opportunity to source the latest and best products at the best price, Gulfood is promising a wave of new innovations and services to reflect changes in consumer demand.

The fully booked-out event will once again welcome more than 5000 exhibitors showcasing products across 8 primary market sectors. The World Food category will feature 120 country pavilions carrying a raft of “authentic”, niche and natural products that cater to a consumer shift towards food that is traceable by origin and source.

The latest World Food additions are Estonia, Serbia and Slovak Republic.

Maintaining a tight focus on diversity, this year’s event will feature a Newcomers Exhibition Lounge showcasing trend-driven products that have never been previously available in the MENA region.  This brand new trading opportunity will run parallel with an Innovation and New Products Zone spotlighting the most successful and relevant market entries that have never previously launched in the MENA region.  International newcomers Kerry, Juicy, Belmoca, Asian Blending, German Meat Association and Promar are just some of the highlights.

In total, buyers can look forward to meeting more than 1,000 new-to-show food and beverage producers that have been hand-selected to deliver greater volumes of consumer – oriented products. These include health and wellness categories such as organic and sugar free plus third-wave coffee varieties and new taste and texture innovations across the board.

Gulfood Innovation Awards finalists will also form an integral part of the Innovation Zone showcase, with 2018 Award winners being announced during the prestigious annual Awards ceremony.

Additional networking features include a series of government accredited fringe seminars running throughout the exhibition plus live pitch demonstrations from some the most exciting global startups on the scene.

Gulfood Visitor Tickets will go on sale at http://www.gulfood.com in December. Visitors who book before 1 February 2018 will save AED 150 against the standard onsite price, paying just AED 250 until the deadline expires.

Convenient flight and accommodation packages are available through Official Gulfood Travel Partner Alpha Tours. International visitors should contact

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