Within the scope of a structural reorganisation of its presence in international markets, I.C.F. & WELKO S.p.A., the renowned company in Maranello, active in the field of industrial plants for different sectors, has renewed its trademark and visual identity to communicate the dynamic approach that is characterising the current stage of its life.
The new logo summarises the values of the brand by joining in a single key the two components of the company name, created after the merger, in 2007, of ICF and Welko.
Three dots complete the design of the new logo, with a touch of Made in Italy style. The colours are those that have always identified the brand. They symbolise the three business units: red for the food industry, blue for the ceramic industry, yellow for cookware.
Each of these business units, extending also to the chemical, the pharmaceutical and the agricultural sectors, has its own production and sales structure. All units belong to a single group that allows experience, logistic and research activities to be constantly shared.
The rebranding project has also involved the website. The new website is much more user-friendly, easy to browse through, and with numerous new functions, such as for instance the possibility to submit enquiries for customised offers.